Vivid Vogue hired me to lead the creative direction for their new urban streetwear campaign, aiming to capture the energy and individuality of youth culture. Working closely with their marketing team, I developed a campaign concept centered on bold visuals and candid photography in urban environments. The project included directing the photoshoots, creating visuals for digital and physical media, and designing assets for social media platforms. The final campaign successfully connected with their target audience, creating buzz around their latest collection.